Salinity Lab Report Essay Example

Saltiness Lab Report Paper On the off chance that you put these living beings in a jug and turn on the lights, you get photosynthesis. On the off chance that you turn off the lights, you turn off the essential creation. Murkiness has no impact on breath. This is on the grounds that cell breath is really the converse procedure of photosynthesis. Oxygen is a need of life necessities for essentially all living beings. * In this lab we are trying how various degrees of saltiness in the water in a roundabout way influences the gross essential profitability in oceanic plants. To quantify this you would utilize the light ND dim jug technique. Just breath (R) can happen in the container put away in obscurity. The lessening in broke up oxygen in obscurity bottle after some time is a proportion of the pace of breath. Both photosynthesis and breath can happen in the container presented to light, anyway the distinction between the measure of oxygen created through photosynthesis and that devoured through breath is the net essential efficiency (NAP). The distinction in broke up oxygen after some time between the jugs put away in the light and in obscurity is a proportion of the aggregate sum of oxygen delivered by photosynthesis. The aggregate sum of oxygen delivered is known as the gross essential efficiency (GAP). The condition for this strategy is as followed: GAP= NAP + R NAP= light jug starting DO R= beginning DO-dull container Materials: 18 moll flagons 2-1000 ml measuring utencils Stirrers salt Weigh vessel Scale Distilled water Tap water Tape Sharpie Tin foil Dissolved oxygen test Compact plant leaves Dissolve oxygen test Plastic film Procedure: 1. Plug in and set up broke up oxygen test 2. Assemble 18 flagons 3. Separate the carafes into 3 gatherings (0. 25 g/ml, 0. 02 g/ml, and zero MGM/l) 4. We will compose a custom exposition test on Salinity Lab Report explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Salinity Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Salinity Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Name he initial 6 carafes zero for zero salt. 5. Mark the following 6 flagons 0. 25 g/ml in light of the fact that those cups will have saltiness substance of 0. 25 g/ml. 6. Name the last 6 flagons 0. Egg/ml which will have saltiness substance of 0. 02 g/ml 7. Utilizing the scale and a gauge vessel, weigh out 0. 25 grams of salt. 8. Fill the 1 liter measuring utencil with faucet water and pour the 0. 25 grams of salt. 9. Blend and convey the water to the 60. 25 g/ml flagons. 10. Rehash stages 6 through 9 utilizing the necessary estimations. 11. Utilizing the broke up oxygen test measure and record the information for every one of the 18 flagons. This quantitative information will be your underlying broken down oxygen. 12. Spot one reduced plant leaf into each flagon and water/air proof seal every cup utilizing the plastic film. 13. Inside the 3 separate gatherings, split the jars into two gatherings. Envelop half of the gathering jars by tin foil and the other half spot under lights. (I. E. : The 6 zero saltiness carafes will transform into two gatherings of 3. ) 14. Hold up 3 days and afterward record discoveries. Utilize this information to ascertain NAP, R, and GAP. Conversation: From the information gathered, I got negative GAP and R esteems which shows a mistake in the lab/information assortment. The gathering that wound up with a positive gross essential efficiency was the 0. 02 MGM/l gathering. Every one of the 3 saltiness varieties had generally a similar net essential profitability, with 4 MGM/l being the least and 4. 8 MGM/l being the most noteworthy. The measure of saltiness in the water likewise indicated no distinction in the plants breath. The least was - 4. 7 MGM/l in both 0. MGM/l and the zero saltiness gatherings. The gathering with the most noteworthy measure of salt in the water had the most elevated breath, which isnt something that would occur, all things considered. Assessment: A primary wellspring of blunder in this lab was the kind of Lana we utilized. Either the salt didnt influence it much or it didnt photosynthesis just as we arranged. There was a blunder in the information assortment on the grounds that the breath esteems and gross efficiency esteems were negative which would not occur, all things considered. Another issue with this lab is that it requires a significant stretch of time to get everything set up on the main day and can nearly take two days which would not work since you have to gather the underlying DO and taking over one day would not make the DO understanding starting. End: My theory was not bolstered.

Free Will Essays - Philosophy, Metaphysics, Free Will, Determinism

Unrestrained choice Do I have Free Will? In the wake of considering the proof for the three perspectives I have reasoned that delicate determinism is best bolstered. I will be contending for delicate determinism with proof introduced in the class readings. I will begin with the proof of oblivious inspiration. The oblivious powers us to carry on things we believe are legitimate yet can really be destructive. With the three elements of our oblivious express, the ID, super-self image and the oblivious conscience, we will in general be in a back-and-forth with our brain over who has control. With the psyche being in the oblivious state we will in general make bargains in our activities. With the oblivious working, we have the opportunity of unrestrained choice. When the ID is in real life it places its requests in the table and needs fulfillment while the super-self image denies the desire. We need our oblivious to intervene between the two powers in any case our brain would be in a steady fight. Another contention for the point would be of good duty. As indicated by Hospers we have none. We are molded from birth with characteristics of our character, social standing and mentalities. A great many people are so determined to their ways that unknowingly they shut out normal idea and follow up on what they have been customized to do. In the oblivious state we are only spectators to our hypochondria which is consistently in charge and has just been unwittingly decided. In the event that a large portion of our demonstrations are constrained, at that point we have no methods for genuine opportunity. Presently let us see free acts versus unfree acts. To start with, we ought to have a meaning of both: free acts are caused at that point by inward states while unfree acts happen due to outside powers. A genuine Libertarian accepts that there is no reason for anything, that everything occurs as oneself chooses while a Determinist thinks everything occurs because of some outside power. The delicate determinist has the correct thought, that all demonstrations are required by past causes. There are some free demonstrations and there are some unfree demonstrations. We need both of these powers to manage us through life. On the off chance that we experience existence without agonizing over a solitary thing, at that point I accept that this life has been squandered, that we have quite recently been experiencing some routine just to get by and afterward proceed onward to something better which has been resolved for us by one way or another. We need free acts tossed in with the general mish- mash so we have some purpose behind living. At the present time I am carrying on of through and through freedom as it were, I am composing this paper. You may state it is an unfree demonstration since it is a task yet I can decide not to do it. My free demonstration is that I need to learn more by investigating this subject so I can put forth a concentrated effort to better things. In delicate determinism we additionally need some unfree demonstrations. Only this previous end of the week after the blizzard I was maneuvering into the parking garage and maneuvered into the space, knowing very well that I covered my vehicle in 8 creeps of new day off. This occasion was brought about by the enormous measure of snow we got and that the part wasn't furrowed. Since it was not my decision to stall out in the day off, is a case of an unfee demonstration. While most things are resolved for us it is that little free operator that props us up. The proof for Libertarianism is less influential than Determinism and Soft Determinism. Above all else the contention for the inward point of view is unpersuasive. This is attempting to show that determinism is bogus, which is completely outlandish. The contention is that you can't take a gander at things from an external stance, that a determinist takes a stab at taking a gander at it as through an alternate, or wrong, perspective and when they find that it isn't there then they their convictions don't exist any longer. Additionally, that ethical opportunity is an inward demonstration is difficult to fathom. It is said that the demonstration must be one of which the individual judged can be viewed as the sole creator. He can be considered ethically liable for

BandPage

BandPage INTRODUCTIONMartin: Hi, today we are in San Francisco in the BandPage office or almost. Hi J, who are you and what do you do?J: I am J Sider and I am the CEO and founder of BandPage.Martin: Awesome. When did you come up with the business idea?J: It is a bit of a long story. I grew up as a musician and I was playing and singing music when I was a kid and that kind of led me into wanting to have a career into the music business. And so I started managing bands and venues around the country and then after many years of doing that I just realized that there is a lack of efficiency in the business model in the music industry as well as the technology that was being used and so I moved out here in San Francisco to solve these problems in 2009 and then launched the company in 2010.Martin: OK, cool. So when you came here to San Francisco what happened to be your first steps so that you just build a website or did you drop to investors. What did you do?J: The first step for meâ€" I didn’t k now anybody around here. I just knew that if I wanted to build an app or a platform that this was the best city in the worlds to be in and it has the highest population density of engineers and designers and entrepreneurs and investors, and so as they say fish where the fish are.I came out here for the sole purpose of just getting involved in the community. I think there are a lot of ways that you can start a business. There is a lot of ways of getting it started, but the way I started it and I think the way you have a lot of leverage as an entrepreneur is if you start with a small team.So I came out here late 2009 and started searching, every night I went out and every night at San Francisco there are conferences and tech and startup meetups. Every night you can go out and meet people so I did that for a couple of months and I talk to, I am sure, over a thousand people to try to get introduced to the right people that will be interested in the idea. And so my first step was to find one engineer and one designer that would work with me out of my living room to get the idea, build it and put it online.Martin: How did you convince them?J: It is not an easy thing. I think the most important thing when you are starting. There are lots of many important things but one of the most important things for me was simply being resourceful and driven. Finally, when I did find the right people to join me I realistically and probably talked to close to a 1000 people about it and some of those people were interested and started working with me and stopped and others worked a little bit longer and then it didn’t quite work out and then finally I found these individuals. And the way we did it was set up in a structure similar to some other startups around this area which is it is a small team that starts and we all work with equity and you believe in the division and all get behind it. And if you are lined on what you want to build you believe you are joining a team that can build it and incentivized through equity. That is how we did it and I think it aligns everybody on the early team to be able to have a go at it.Martin: So once you have developed your MVP of the BandPage what type of traction did you gain in order to find some investors?J: When I first moved here I talked to everybody, yes designers and engineers and folks but also investors and other entrepreneurs to really try to get to know a lot of people. And so after we had launched the product, if you can get a team, a small team and start building something and launch it you have far more leverage than you do if you go to investors before that point. If you go with a wire frame and idea versus you already have a product and traction you have more leverage and you could give up less of the company for more funding.We launched the product, we had really strong market fit so it took off pretty quickly. When we had a couple hundred bands sign up and then a couple of thousand artist sign up and s o at that point investors saw that we had created product that was creating a lot of value for our customers and so they are interested in being involved in this. So one of the things I did to really help us is I got to know this guy Larry Marcus and he is a managing director of Walden Venture Capital and just a brilliant guy, especially he has a lot of connections in the music industry. His name is in Billboards’ 100 most powerful people as well as in general Walden tech investor. And so I worked very, very hard to get him involved. Once I did that, he helped introduce us to other people.So one of the first things I tell entrepreneurs is when you land in a city and you start to build your startup make sure as quickly as possible to find advisors that you can put around the company. As powerful as you can find at different levels as you are building the company, you will be able to get more and more powerful and you need people around your company. You just kind of look out whenev er can you find the most influential or powerful person that you can and try to get them involved. As you continue to build the company you find even more powerful and influential people that can help because it really makes a difference and in this case with Larry Marcus it was probably the sole reason we put together a seed ground funding. And then he has continued to be just incredibly powerful and helpful and just build this business.Martin: Good.BUSINESS MODEL OF BANDPAGEMartin: J, let’s talk about the business model of BandPage. What is it all about? What type of value proposition do you deliver to what type of customer segment?J: Our main goal as a business is we help musicians reach and monetize their customers in the most cost effective way you could reach revenue. We look at musicians, their business and they have a product to sell to their customer. The clear service that we provide is helping that business sell their products â€" tickets, merchandise, VIP offers and di stribute those up to their customers where the customers are most likely to buy those products. And when the customers buy one of those products we take a 10 percent cut of that sale and so we have half a million musicians on the platform now. We distribute and display those musicians’ content and commerce to hundreds and millions of fans across most of the major streaming platforms today.Martin: Does this also mean that you only display the content on your platform or website but also on other media like YouTube and so on?J: Yes. Actually the whole point of what we do is to help the business musicians reach their customers wherever they are. If you think about yourself as a fan where you are spending your time these days with musicians, it is probably not on their website of Facebook page anymore. You are probably spending a lot more time on streaming services listening to music and interacting with them there. And so instead of us being a destination to tell you have another pla ce for bands to tell their fans to go we are truly a B2B, B2B2C if you will where we help the businesses reach their customers on the streaming services. There is now one billion a day active users across streaming services and we are just about the only way for every musician in the world to reach the customers on those platforms.Martin: And do you also have a way, unless you are in the Silicon Valley so many big data machinery startups. Are you also offering a way of matching the supply and demand in the meaning of the musicians and the customers in a more efficient way based on pattern recognition or something like that?J: Yes, absolutely so especially in the music business we really have this incredible opportunity that is happening right now where for the first time ever as a musician as a business you can truly segment and understand your customer based on their listening behavior or behavioral data. If you would listen to an artist 157 times versus listen to another artist 7 times there is a clear statisticly significance percentage likelihood that you would buy a ticket or a piece of merchandise or something to the artist, you listen to 157 times versus 7.And so we start to understand that data, the behavioral data and apply a kind of qualify and quantify the percentage likelihood that you would buy something from this artist versus another one and then match it up in that way. And so today we are now sending over 1.5 million fans to musician source every month and that is growing rapidly. We are the first company in the music industry to take listening data where we apply very large data machine learning algorithm to it to understand the likelihood that this individual is going to be interested in x type of content and or commerce from that artist.Martin: And every customer needs to be logged in before looking at the content or is It anybody can look at the website and maybe you don’t even know who he is because you only got some browser fingerprint ?J: We are distributing that to the streaming services, and we are partnering with the streaming services to analyze the data on their platform. So we do that as a service for the streaming services and then crunch the data, attach the offer from one of the 500,000 artists send it back and display it on the streaming service.The future of the music business is truly going to be just an amazing experience for the fans where everything you are interested in will basically just be delivered to you. As we see you start to listen to more and more artists or more and more of this particular artist and we can personalize the experience to you, you will automatically be notified of your favorite artist or the type of things you like to buy or the ways you like to interact with the artist. And it really shouldn’t be spending at all because we should be able to see and understand, “Hey, you like buying tickets, but every time we have displayed a t-shirt to you, you never buy that so we st op”. We pull back on that substituting those things for you.Martin: And when you look at the revenue streams for the musician, can you provide us a little bit of insight of the revenue split so for example digital goods or offline stuff that is merchandising, tickets, events whatever?J: Yes, absolutely. Over the years there has been a major shift in the music business where the main product that musicians as a business sold was music, was records, CDs and downloads. But that has dropped by billions and billions of dollars in our industry. So it has shifted heavily over to tickets and merchandise and VIP experiences and the bulk of the musicians’ career now is coming from touring and merchandising and VIP experiences.Martin: Are you organizing or have you ever had the thought of organizing some kind of collaborative concerts and because if you know what type of individuals are loving what type of music then maybe you can even combine some kind of 5 to 10 musicians where have some kind of overlap for maximizing of the people that show up and are willing to pay?J: Absolutely. We are at the very beginning of what using this data and what this data can mean for our industry. Just like that there are going to be incredible new innovations that come from this including that where you wouldn’t normally see a country artist open for a hip-hop artist but there is a ninety percent overlap for people in Dayton, Ohio that are happy to love these two artists and you can sell out a bigger show if you book both of them than separately. So that is a great example of things to come and it will definitely be happening in the future.Martin: What other cool stuff can you imagine just based on the really understanding the music preferences?J: Frankly, I believe the entire industry should run on this infrastructure and I mean with any industry. The more data and better understanding you have about your customers the more you can personalize the experience, the better products you can deliver to them and the more insight you have from your customers the better you can run your business.Understanding the likelihood that certain fans are going to like an artist coming to this town versus that town, you will be able to do these collaborative shows. You will be able to, if you are one of the biggest fans of a particular artist, the artist could happen to show up at your screen and do a private show for you and a couple of others. On the industry side the more you can understand the trends â€" what genre is being listened to, how is an artist rising and breaking, it is incredibly powerful and useful tool for managers to find new talent. If I am a manager and I like hip-hop I can use this to understand who are the up and coming artists instead of trying to just take it from a gut level, that is what a lot of managers and labels have done in the past. They just hear it and they believe it is good and they will use Facebook likes or they will use these different things to show, the blogs, to show that things are happening but there is no true source than people actually using a product and the musicians’ music listening to whatever trend is based on people actually consuming that.So, I think it is going to be not just on the consumer side having you two favorite artists, two completely different genres play together but also the tools /the data that will direct our entire industry to improve our business.Martin: I think the really interesting point for you will be to really focus and not be too diluted because there are so many opportunities that you could do and deliver some sort of service. For example if I am just thinking about helping or doing some crowd financing of artist just based on pattern analysis. You can do this, but you can also do perhaps finding some sponsors. Ok you can do that. There are so many different things that you could do, but keeping really focus seems to be an issue.J: Yes, that is the number one, actually not number one but it is a very well-known reason why companies fail. It is because they try to do too much. So we focus very clearly on one thing which is helping this business take their products and reach and sell to their customers in the most cost effective way and increase revenue. That’s it.Now, as the industry grows and as our platform continues to grow we can open up into some select new opportunities but like you say focus is one of the things that we are best at doing.Martin: J, before you said that you are taking 10 percent off the revenue that you are helping the artist with. Is there any other type of revenue source involved or is this independent if it is merchandise, soundtracks, tickets, whatever, everybody is 10 percent?J: Everything is 10 present. It is a 36 billion-dollar industry right now for those things: tickets, merchant and VIP experiences.Martin: Worldwide or US?J: Worldwide. And that is going to grow in an incredible amount because of some of the things we have been talking about, because we are able to reach a much bigger audience in a much more customized, personalized way. And if you think about doing a different model like charging musicians service fee to use the platform, if you calculate that you try to charge people who don’t have money. You can’t become a very large business. But on the flip side musicians have the biggest brands in the world. If collectively musicians are the most engaged category on every social network â€" Facebook, YouTube or etc., Instagram. And if you can help those businesses you have the biggest, most accessible brands in the world. If you can help those businesses run their business better, then ultimately it can tap into a multibillion dollar opportunity.So again, in the effort to stay focused that is what we are doing and sticking to itMartin: J, you said that you have a roundabout about a half a million band members. Is it band members or bands?J: Bands. MusiciansMartin: Ok, and can you give us some kind of split of the average number of people per band so just understanding this are there so many solo artist or really some 10 people bands and also understanding of whether some people are just having fun and just starting off in the beginning or some really like well known.J: In the beginning it was just a platform, open to any artist and we were just opening up to the world. Now, the last two years we focused heavily on the biggest artists in the world. So if you study the economics of the music industry you see that it is about 2,500 artists generate most of the traffic, most of the listening and most tour income and music sales. We are focused heavily ensuring that they have a BandPage profiles up and going. So we now keep a constant list and updating the list of those 2,500 artists based on our partners who use trending on these major streaming services. We partner with YouTube and Spotify and Vevo and Groove Music ,Microsoft service and Google etc., etc. So we can see when artists are popping up and when they pop into the 2,500 we make sure if they don’t have a BandPage profile to reach out. At this point almost every artist in the top 2,500 have a BandPage profile so everyone from Beyoncé to Arcade fire to Jay Z, on and on have a BandPage profile.We build a large platform so that any artist can log in and update their profile. So sure we also have up and coming artists around the world. We are a worldwide platform that allows musicians to get set up and start making money.Martin: When you just said Beyoncé and Jay Z I was just thinking why are you not organizing the music awards?J: Well, again, focus. One step at a time.Martin: Good.ADVICE TO ENTREPRENEURS FROM J SIDER In San Francisco (CA), we meet CEO Founder of BandPage, J (James) Sider. J talks about his story how he came up with the idea and founded BandPage, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Hi, today we are in San Francisco in the BandPage office or almost. Hi J, who are you and what do you do?J: I am J Sider and I am the CEO and founder of BandPage.Martin: Awesome. When did you come up with the business idea?J: It is a bit of a long story. I grew up as a musician and I was playing and singing music when I was a kid and that kind of led me into wanting to have a career into the music business. And so I started managing bands and venues around the country and then after many years of doing that I just realized that there is a lack of efficiency in the business model in the music industry as well as the technology that was being used and so I moved out here in San Francisco to solve these problems in 2009 and t hen launched the company in 2010.Martin: OK, cool. So when you came here to San Francisco what happened to be your first steps so that you just build a website or did you drop to investors. What did you do?J: The first step for meâ€" I didn’t know anybody around here. I just knew that if I wanted to build an app or a platform that this was the best city in the worlds to be in and it has the highest population density of engineers and designers and entrepreneurs and investors, and so as they say fish where the fish are.I came out here for the sole purpose of just getting involved in the community. I think there are a lot of ways that you can start a business. There is a lot of ways of getting it started, but the way I started it and I think the way you have a lot of leverage as an entrepreneur is if you start with a small team.So I came out here late 2009 and started searching, every night I went out and every night at San Francisco there are conferences and tech and startup meetup s. Every night you can go out and meet people so I did that for a couple of months and I talk to, I am sure, over a thousand people to try to get introduced to the right people that will be interested in the idea. And so my first step was to find one engineer and one designer that would work with me out of my living room to get the idea, build it and put it online.Martin: How did you convince them?J: It is not an easy thing. I think the most important thing when you are starting. There are lots of many important things but one of the most important things for me was simply being resourceful and driven. Finally, when I did find the right people to join me I realistically and probably talked to close to a 1000 people about it and some of those people were interested and started working with me and stopped and others worked a little bit longer and then it didn’t quite work out and then finally I found these individuals. And the way we did it was set up in a structure similar to some other startups around this area which is it is a small team that starts and we all work with equity and you believe in the division and all get behind it. And if you are lined on what you want to build you believe you are joining a team that can build it and incentivized through equity. That is how we did it and I think it aligns everybody on the early team to be able to have a go at it.Martin: So once you have developed your MVP of the BandPage what type of traction did you gain in order to find some investors?J: When I first moved here I talked to everybody, yes designers and engineers and folks but also investors and other entrepreneurs to really try to get to know a lot of people. And so after we had launched the product, if you can get a team, a small team and start building something and launch it you have far more leverage than you do if you go to investors before that point. If you go with a wire frame and idea versus you already have a product and traction you have more lev erage and you could give up less of the company for more funding.We launched the product, we had really strong market fit so it took off pretty quickly. When we had a couple hundred bands sign up and then a couple of thousand artist sign up and so at that point investors saw that we had created product that was creating a lot of value for our customers and so they are interested in being involved in this. So one of the things I did to really help us is I got to know this guy Larry Marcus and he is a managing director of Walden Venture Capital and just a brilliant guy, especially he has a lot of connections in the music industry. His name is in Billboards’ 100 most powerful people as well as in general Walden tech investor. And so I worked very, very hard to get him involved. Once I did that, he helped introduce us to other people.So one of the first things I tell entrepreneurs is when you land in a city and you start to build your startup make sure as quickly as possible to find a dvisors that you can put around the company. As powerful as you can find at different levels as you are building the company, you will be able to get more and more powerful and you need people around your company. You just kind of look out whenever can you find the most influential or powerful person that you can and try to get them involved. As you continue to build the company you find even more powerful and influential people that can help because it really makes a difference and in this case with Larry Marcus it was probably the sole reason we put together a seed ground funding. And then he has continued to be just incredibly powerful and helpful and just build this business.Martin: Good.BUSINESS MODEL OF BANDPAGEMartin: J, let’s talk about the business model of BandPage. What is it all about? What type of value proposition do you deliver to what type of customer segment?J: Our main goal as a business is we help musicians reach and monetize their customers in the most cost eff ective way you could reach revenue. We look at musicians, their business and they have a product to sell to their customer. The clear service that we provide is helping that business sell their products â€" tickets, merchandise, VIP offers and distribute those up to their customers where the customers are most likely to buy those products. And when the customers buy one of those products we take a 10 percent cut of that sale and so we have half a million musicians on the platform now. We distribute and display those musicians’ content and commerce to hundreds and millions of fans across most of the major streaming platforms today.Martin: Does this also mean that you only display the content on your platform or website but also on other media like YouTube and so on?J: Yes. Actually the whole point of what we do is to help the business musicians reach their customers wherever they are. If you think about yourself as a fan where you are spending your time these days with musicians, i t is probably not on their website of Facebook page anymore. You are probably spending a lot more time on streaming services listening to music and interacting with them there. And so instead of us being a destination to tell you have another place for bands to tell their fans to go we are truly a B2B, B2B2C if you will where we help the businesses reach their customers on the streaming services. There is now one billion a day active users across streaming services and we are just about the only way for every musician in the world to reach the customers on those platforms.Martin: And do you also have a way, unless you are in the Silicon Valley so many big data machinery startups. Are you also offering a way of matching the supply and demand in the meaning of the musicians and the customers in a more efficient way based on pattern recognition or something like that?J: Yes, absolutely so especially in the music business we really have this incredible opportunity that is happening righ t now where for the first time ever as a musician as a business you can truly segment and understand your customer based on their listening behavior or behavioral data. If you would listen to an artist 157 times versus listen to another artist 7 times there is a clear statisticly significance percentage likelihood that you would buy a ticket or a piece of merchandise or something to the artist, you listen to 157 times versus 7.And so we start to understand that data, the behavioral data and apply a kind of qualify and quantify the percentage likelihood that you would buy something from this artist versus another one and then match it up in that way. And so today we are now sending over 1.5 million fans to musician source every month and that is growing rapidly. We are the first company in the music industry to take listening data where we apply very large data machine learning algorithm to it to understand the likelihood that this individual is going to be interested in x type of co ntent and or commerce from that artist.Martin: And every customer needs to be logged in before looking at the content or is It anybody can look at the website and maybe you don’t even know who he is because you only got some browser fingerprint?J: We are distributing that to the streaming services, and we are partnering with the streaming services to analyze the data on their platform. So we do that as a service for the streaming services and then crunch the data, attach the offer from one of the 500,000 artists send it back and display it on the streaming service.The future of the music business is truly going to be just an amazing experience for the fans where everything you are interested in will basically just be delivered to you. As we see you start to listen to more and more artists or more and more of this particular artist and we can personalize the experience to you, you will automatically be notified of your favorite artist or the type of things you like to buy or the wa ys you like to interact with the artist. And it really shouldn’t be spending at all because we should be able to see and understand, “Hey, you like buying tickets, but every time we have displayed a t-shirt to you, you never buy that so we stop”. We pull back on that substituting those things for you.Martin: And when you look at the revenue streams for the musician, can you provide us a little bit of insight of the revenue split so for example digital goods or offline stuff that is merchandising, tickets, events whatever?J: Yes, absolutely. Over the years there has been a major shift in the music business where the main product that musicians as a business sold was music, was records, CDs and downloads. But that has dropped by billions and billions of dollars in our industry. So it has shifted heavily over to tickets and merchandise and VIP experiences and the bulk of the musicians’ career now is coming from touring and merchandising and VIP experiences.Martin: Are you organ izing or have you ever had the thought of organizing some kind of collaborative concerts and because if you know what type of individuals are loving what type of music then maybe you can even combine some kind of 5 to 10 musicians where have some kind of overlap for maximizing of the people that show up and are willing to pay?J: Absolutely. We are at the very beginning of what using this data and what this data can mean for our industry. Just like that there are going to be incredible new innovations that come from this including that where you wouldn’t normally see a country artist open for a hip-hop artist but there is a ninety percent overlap for people in Dayton, Ohio that are happy to love these two artists and you can sell out a bigger show if you book both of them than separately. So that is a great example of things to come and it will definitely be happening in the future.Martin: What other cool stuff can you imagine just based on the really understanding the music prefer ences?J: Frankly, I believe the entire industry should run on this infrastructure and I mean with any industry. The more data and better understanding you have about your customers the more you can personalize the experience, the better products you can deliver to them and the more insight you have from your customers the better you can run your business.Understanding the likelihood that certain fans are going to like an artist coming to this town versus that town, you will be able to do these collaborative shows. You will be able to, if you are one of the biggest fans of a particular artist, the artist could happen to show up at your screen and do a private show for you and a couple of others. On the industry side the more you can understand the trends â€" what genre is being listened to, how is an artist rising and breaking, it is incredibly powerful and useful tool for managers to find new talent. If I am a manager and I like hip-hop I can use this to understand who are the up an d coming artists instead of trying to just take it from a gut level, that is what a lot of managers and labels have done in the past. They just hear it and they believe it is good and they will use Facebook likes or they will use these different things to show, the blogs, to show that things are happening but there is no true source than people actually using a product and the musicians’ music listening to whatever trend is based on people actually consuming that.So, I think it is going to be not just on the consumer side having you two favorite artists, two completely different genres play together but also the tools /the data that will direct our entire industry to improve our business.Martin: I think the really interesting point for you will be to really focus and not be too diluted because there are so many opportunities that you could do and deliver some sort of service. For example if I am just thinking about helping or doing some crowd financing of artist just based on patt ern analysis. You can do this, but you can also do perhaps finding some sponsors. Ok you can do that. There are so many different things that you could do, but keeping really focus seems to be an issue.J: Yes, that is the number one, actually not number one but it is a very well-known reason why companies fail. It is because they try to do too much. So we focus very clearly on one thing which is helping this business take their products and reach and sell to their customers in the most cost effective way and increase revenue. That’s it.Now, as the industry grows and as our platform continues to grow we can open up into some select new opportunities but like you say focus is one of the things that we are best at doing.Martin: J, before you said that you are taking 10 percent off the revenue that you are helping the artist with. Is there any other type of revenue source involved or is this independent if it is merchandise, soundtracks, tickets, whatever, everybody is 10 percent?J: E verything is 10 present. It is a 36 billion-dollar industry right now for those things: tickets, merchant and VIP experiences.Martin: Worldwide or US?J: Worldwide. And that is going to grow in an incredible amount because of some of the things we have been talking about, because we are able to reach a much bigger audience in a much more customized, personalized way. And if you think about doing a different model like charging musicians service fee to use the platform, if you calculate that you try to charge people who don’t have money. You can’t become a very large business. But on the flip side musicians have the biggest brands in the world. If collectively musicians are the most engaged category on every social network â€" Facebook, YouTube or etc., Instagram. And if you can help those businesses you have the biggest, most accessible brands in the world. If you can help those businesses run their business better, then ultimately it can tap into a multibillion dollar opportunit y.So again, in the effort to stay focused that is what we are doing and sticking to itMartin: J, you said that you have a roundabout about a half a million band members. Is it band members or bands?J: Bands. MusiciansMartin: Ok, and can you give us some kind of split of the average number of people per band so just understanding this are there so many solo artist or really some 10 people bands and also understanding of whether some people are just having fun and just starting off in the beginning or some really like well known.J: In the beginning it was just a platform, open to any artist and we were just opening up to the world. Now, the last two years we focused heavily on the biggest artists in the world. So if you study the economics of the music industry you see that it is about 2,500 artists generate most of the traffic, most of the listening and most tour income and music sales. We are focused heavily ensuring that they have a BandPage profiles up and going. So we now keep a constant list and updating the list of those 2,500 artists based on our partners who use trending on these major streaming services. We partner with YouTube and Spotify and Vevo and Groove Music ,Microsoft service and Google etc., etc. So we can see when artists are popping up and when they pop into the 2,500 we make sure if they don’t have a BandPage profile to reach out. At this point almost every artist in the top 2,500 have a BandPage profile so everyone from Beyoncé to Arcade fire to Jay Z, on and on have a BandPage profile.We build a large platform so that any artist can log in and update their profile. So sure we also have up and coming artists around the world. We are a worldwide platform that allows musicians to get set up and start making money.Martin: When you just said Beyoncé and Jay Z I was just thinking why are you not organizing the music awards?J: Well, again, focus. One step at a time.Martin: Good.ADVICE TO ENTREPRENEURS FROM J SIDERMartin: Let’s talk about a dvice for first time entrepreneurs. So you definitely have learned stuff along the way. What of those learning can you share with our audience?J: This has been the best experience of my life. I just learned so much and there is so much I would love to share across a spectrum of building a company.But I think at the core of it first time entrepreneurs or people that are thinking about doing it. I think the most interesting thing I found stop entrepreneurs from going after their dream is just they don’t start. A lot of people feel like they need to have: ”Oh, I need to have an engineer and investor line up. I don’t know how to do marketing. I am not sure how to manage people or do PR.” They think about all these things before they have even started and so even just thinking about this big task stops them from starting. So I think the most important advice to folks that think about starting a business is just getting started, know that it is ok that you don’t know everything and know that you are going to make a lot of mistakes but you are going to learn from it. And frankly that is in my opinion the point of life, It is a great experience of life that we get to learn and try things. You are not necessarily failing if you don’t achieve some goal. You are learning and it is going to make you stronger and stronger and stronger.The thing I really want to say is worst case scenario you try, you take six months to a year to try to do this and you just learn an incredible amount, you get to know the feel that you are really interested in a lot better. Worst case scenario doesn’t work out you go back to the exact same job and position that you are in right now. Worst case â€" you are going right back where you are. So I like to tell folks don’t think about “I am starting a company and this is going to be my life forever.” Think of it like, “I am going to take a six month sabbatical and I am going to save enough money â€" a couple of thousand dollar s working in whatever job”. I slept of the floor and ate rice and beans I had about 3,000 bucks when I moved to San Francisco. A lot of people are like, “It is too expensive, whatever”. Well you know there are ways to do it. If you want to do it, you can find rent for four hundred bucks here.Martin: Really?J: Absolutely. I know a few places right now. 400-500 bucks, eat affordably, eat a lot of greens and rice and beans and you can get by for a six months or nine months. And if every day you are going out there, trying to make this happen, the cool thing is you will create some sort of progress. You will get to know people in that industry and maybe you don’t end up having a successful business but you end up getting to know a number of other folks in your industry and you are better off in the job that you had before. Finding ways to take the things that are normally scary for people, you know starting a business and venturing in this and making it more of an adventure and an opportunity to learn six months from what you are doing and knowing that you are probably going to end up doing something you enjoy more than you are today because you have spent that time. If not, getting funded and building a company and growing it more and becoming, you know, building a successful business.Martin: Cool. Thank you so much for your time and your insights!J: Absolutely.Martin: So next time you are thinking about starting a company and you are totally afraid of starting because of all the unknowns just keep starting, hustling your way around, living off in a very cheap apartment, meeting lots of people, working on your idea and if it doesn’t work out that is fine. You learned a lot and you met some cool people and you can go back to your old job. I mean everybody can do a normal job but maybe you are fulfilling your dream and starting a great company. Thanks.

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Essay about The Beauty Myth - 616 Words

By: Kelly Winch The Beauty Myth, published by Doubleday in New York City, hit the shelves in 1992. Naomi Wolf wrote this 348-page book. Wolf attended Yale University and New College, Oxford University, where she was a Rhodes Scholar. Her essays have been printed in many well-known magazines and newspapers, including Esquire and the New York Times. The Beauty Myth was Wolfs first book. She has also written two other books, Fire With Fire and Promiscuities. Wolf is a recognized feminist. She has done a lot of writing and has spoken to many audiences about issues involving feminism. In The Beauty Myth, Wolfs basic thesis states that there is a connection between female liberation and female beauty. She writes: The more legal and†¦show more content†¦Flaws, wrinkles and other problems are airbrushed out of the picture. Wolf discusses the effect that these standards are having on women in the workplace. A womans beauty, or lack of it, can be used against her. In 1986, Mechelle Vinson lost a sexu al harassment case. Vinson was young and ‘beautiful and carefully dressed. The district court ruled that her appearance counted against her. (Wolf 38) In Hopkins v. Price-Waterhouse, Ms. Hopkins was denied a partnership because she needed to learn to ‘walk more femininely, talk more femininely, dress more femininely, and ‘wear makeup. She brought in more business than any other employee. (Wolf 39) I believe that this book has value and people from all walks of life should read it. We all need to become much more aware of how strong and how damaging this kind of media influence is. Women and men need to realize that there are companies in our culture that thrive on making us feel bad about ourselves, such as cosmetic companies, health clubs, clothing designers; anyone that is trying to change us. The book was well written and extremely interesting. The reviews on the back cover say it all; that this book is essential reading. I will recommend it to all of my friends. Hope fully those who are very self-doubting and considering cosmetic surgery will realize they are trying to fit into an abnormal standard of beauty. Word Count:Show MoreRelatedThe Beauty Myth Essay1960 Words   |  8 Pagesponder some part (or all) of their body. In other words, this months column is for 99.9% of the women reading it! Why is it that so many women feel they just dont measure up when it comes to their looks? A new book entitled The Beauty Myth--How Images of Beauty Are Used Against Women, provides some answers. If you are a woman who recognized herself in the above paragraph, or if you are a man who wants to understand more about the dynamics of media vs. self-worth, then run, do not walk, to theRead MoreThe Beauty Myth By Naomi Wolf1435 Words   |  6 PagesThe novel The Beauty Myth by Naomi Wolf focuses highly on feminism in today’s times. Throughout the novel the author describes different situations in which women are stereotypically viewed. So many women believe that the real meaning of beauty is what is shown on the television. Many end up disregarding their opinions and instead molding it into the views of their peers. The author argues that some women are being victims by; work, media, religion, sex, violence, and hunger. Beauty was once seenRead MoreThe Beauty Myth By Naomi Wolf1861 Words   |  8 PagesThe Beauty Myth, written by Naomi Wolf, is a study of how ideas of beauty oppress and restrict women from fully realising their potential. Published in 1990, many of the battles of second wave feminism had been won, which left many women in Wolf’s position confused as to why women were still struggling. Wolf argues that as women have shed traditional values of purity and submission, they have instead become obsessed with the beauty myth. â€Å"The more legal and material hindrances which women have brokenRead More Analysis of The Beauty Myth by Naomi Wolf Essay590 Words   |  3 PagesAnalysis of The Beauty Myth by Naomi Wolf The Beauty Myth, published by Doubleday in New York City, hit the shelves in 1992. Naomi Wolf wrote this 348-page book. Wolf attended Yale University and New College, Oxford University, where she was a Rhodes Scholar. Her essays have been printed in many well-known magazines and newspapers, including Esquire and the New York Times. The Beauty Myth was Wolf’s first book. She has also written two other books, Fire With Fire and PromiscuitiesRead MoreThe Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf1669 Words   |  7 Pageswell? What does beauty is only skin deep really mean? I always thought what made a person truly and genuinely beautiful, is whats on the inside. So often, we judge women on their appearance first, then their abilities. Did you ever wonder how this came about and why we all do this today? dont try to deny it, were all shallow and addicted to entertainment, its simply our culture, our way of life. Naomi wolf tries to explain the reasoning and ideas behind the beauty myth. She defines it andRead MoreFeminism And Popular Culture : Gender Relations And Feminist Issues1336 Words   |  6 Pagesand lives outside of the home. In fact, Naomi Wolf’s idea of these themes, as described in The Beauty Myth, can be perceived in popular portrayals of women, as their appearances are considered central to their role in the plot. Examples of this include the reality television show, The Bachelor, and the science fiction film, The Stepford Wives. Naomi Wolf’s popular discussion in her book, The Beauty Myth, was influential for its perspective on the pressures on women to conform to a standardized ideaRead MoreWomen s Beauty : A Woman s Worth With Her Beauty1487 Words   |  6 Pagesthere is nothing worse for a female character than being ugly and this is reflected in the beauty myth that women face outside fairy tales as well. Fairy tales equate a woman’s worth with her beauty. Americans do this as well by pitting beauty against internal traits and individuality. In doing this, women continue to receive their beauty myths from men, compete with other women and pass these unreachable beauty standards onto the next generation of women. With fairytales, it is what’s on the outsideRead MoreIs Beauty a Social Construct? Essay1240 Words   |  5 Pagesepidemic of eating disorders†. In 1991, Naomi wolf’s bestseller the beauty myth claimed the obsession with beauty was the result of a cultural conspiracy seeking to undo psychologically and covertly all the good things that feminism did for women. She argues that ideology of beauty is the last, best belief system that keeps male dominance intact and that womens magazines have played a pivotal role in the selling of the beauty myth. If, as Jean Kilbourne suggests, the media and advertising teach usRead MorePersonal Statement : Personal Media1730 Words   |  7 Pageslook that way as well. I try to remind myself that I am fine just the way that I am, but it tends to slip my mind when I look at those pictures. The Beauty Myth written by Naomi Wolf states, â€Å"We are in the midst of a violent backlash against feminism that uses images of female beauty as a political weapon against women’s advancement: the beauty myth† (Wolf). This explains one of the dangers that the media reinforces and wires into young women’s minds. And it is harmful to not only young women, butRead MoreAnalysis Of Being A Man 888 Words   |  4 Pages Beauty is in the eye of the beholder, or so it seems. Society implements the standard of beauty in our everyday lives. It controls what roles women are expected to perform. A similar anticipation goes for men, but for â€Å"masculinity’. Every individual man is supposed to be masculine and have some sort of manly quality. Paul Theroux in â€Å"Being a Man† discusses how as a male, one is expected to meet society’s standards of masculinity. He as well mentions his reasoning on why that principle of behavior

Why You Shouldn’t Use Credit Cards Free Essays

The credit card companies and banks are getting richer, while most Americans are getting more in debt. The economy is in trouble, therefore, more and more people are relying on credit cards. In today’s society we are constantly trying to get out of debt, but in the process of trying to get ourselves out of debt, we create more debt. We will write a custom essay sample on Why You Shouldn’t Use Credit Cards or any similar topic only for you Order Now One of the major problems that most of us are dealing with is credit card debt. Most credit card companies are not looking out for your best interest. They are constantly raising interest rates. Minimum payments are just enough to cover the finance charges. Most Americans should not use credit cards for the following reasons: it will create bad spending habits; you will incur more debt affecting credit score rating; and possibly make you a victim of identity theft. In my opinion, a credit card should be used for purchases that you are able to pay off in full upon receiving your statement, but most of us don’t. Most people lack self control and tend to misuse the credit card. Credit cards should mainly be used for emergencies, but we tend to use them for everyday purchases such as: food, gas, clothing, etc. Some people are living in a borrowed lifestyle, because they purchase things they can’t afford. People will spend more on a purchasing using a credit card than they would with cash. â€Å"People that use credit cards tend to spend 12%-18% more on transactions than those who use cash (faithfitnessfinance. com). † For example, if you are going to pay with a credit card in a fast food establishment, it is easier to get the large drink instead of the medium drink. When the statement arrives, most people will make the minimum payment on his/her credit card. The minimum payment only covers the finance charges, which will increase the amount of time it will take to pay the debt off. â€Å"It will also increase the amount of interest you end up paying (about. com. )† Possessing these bad habits will lead to more debt. A credit card bill is an additional monthly expense. If you are already struggling with paying basic monthly bills, than creating a credit card bill will only add an additional financial burden. Unlike a checkbook ledger, credit card balances are harder to keep track of, because you mostly rely on the monthly statement. If not properly monitored, this will cause your credit card to reach its maximum limit or over the limit. If you are over the limit or at maximum limit, you will incur over the limit fees or higher monthly payments. When faced with additional charges or higher monthly payments, individuals sometimes put themselves in a bind. They are forced to make a decision whether to pay the bill or not. Most of us will opt not to pay, because we can’t afford it. Once you opt not to pay, you set the wheels in motion for your credit score to decline. If your card is at its maximum limit or close to the limit and you decide only to pay the minimum, you are still compromising your credit score. Credit rating is very important, because it is a deciding factor in majority of major purchases such as: car, house, utilities and etc. â€Å"A large part of your credit score considers the amount of debt you have (about. com). If your credit score is low, most likely you wouldn’t be approved for whatever you are trying to purchase or your interest rate will be ridiculously high. Credit card use can also lead to identity theft. We see on television almost on a regular basis that they have arrested someone for identity theft. Everyday people are falling victim to identity theft. Anytime you book a trip, pay a bill or make a purchase online or in person, you are risking someone stealing your identity. We live in a world that is filled with criminals and con artists. They are always larking to find their next victim. This is an easy way for them to obtain sensitive information, make money and purchases that will benefit them while making your life complicated. From a personal experience, someone stole my credit card information and personal information. This person rented a U-Haul truck and kept it for months and decided to make purchases at Home Depot. I was stuck with the task of contacting the credit card companies and the authorities. You are forced to prove that you are not the person that authorized payments and purchases. You are subject to denial while trying to obtain credit from other companies. Sometimes it isn’t always a cut and dry situation to get through, but can be a very time consuming and expensive process. Credit cards aren’t bad when used properly, but could be if used improperly. We should make sure we know the difference between what we need and want. We sometimes justify a purchase by saying ‘I really need it†, but we should ask ourselves â€Å"what will happen if I don’t get it? † Once you ask yourself that question, then at that point is when you determine whether or not it is orth using. Improper use of a credit card will lead you quickly into debt. It is better to make a purchase with cash or debit card than with a credit card. If you are unable to afford something you really want, it is best to save and buy it at a later time. Most of us aren’t equipped to know how to use a credit card properly; therefore, it is in our best interest to keep it in our wallets. When thinking about getting that credit and using it, ask yourself, â€Å"Do I know the rules of the credit card game? † How to cite Why You Shouldn’t Use Credit Cards, Essay examples

Texas Governmental Policy

Question: Discuss about the Texas Governmental Policy. Answer: Texas Health care policy Texas is regarded as a very competitive state when it comes to economy as a result of which many businessmen and other people consider this state as a land of opportunities. With economic growth and prosperity, the state faces several public policy related challenges. The major challenges relating to the public policies include water policy, healthcare policies, educational policies, immigration policies, electricity policies and more. One of the most significant public policy issues is related to the health care policy of Texas (Morrisey and Michael). Historical perspective of the healthcare policy During the mid 20th century, the Federal government played a significant role in establishing the National Institutes of Health, the Department of Health and Human Services and Centres for Disease Control. It played an important role in regulating the healthcare industry. The Federal Government enacted various legislations such as the Health Maintenance Organisations Act, 1973, Health Insurance Portability and Accountability Act, 1996; Patient Protection and Affordable Care Act, 2010. Today, the healthcare industry forms a major part of the nations economy and the policies are complex. These policies are implemented by the Federal, local and state governments and even by the private organizations. In 2010, the Obamacare or the Affordable Care Act (ACA) was passed and implemented in the US which purported to those people who were not covered by any health insurance through their work as the law of the country required all its citizens to be covered by a health insurance or any health care plan. Health policy in Texas Health care plans include three forms of plans, namely, HMOs, exclusive provider benefit plans (EPOs) and the preferred provider benefit plans (PPOs). An HMO shall pay for the health care only if a person sees a doctor or uses a hospital within the HMO network. PPO health care plan is offered by an insurance company but if one sees a doctor out of its network, he or she has to pay out of their pockets (Swartz et al.). EPOs is regarded as negotiable agreements with the hospitals and the doctors to provide health care to its members with a discount. However, in order to enjoy this health care coverage one is required to pay some costs for the health care themselves and the amount of cost shall depend on the type of healthcare plan adopted by an individual (Barr and Donald). The state laws in the US require Texas to provide certain benefits along with the health care plans or policies and these benefits are termed as state-mandated benefits. These benefits include emergency services, ma ternity and newborn care, prescription drugs, hospitalisation including surgery and more. However, regarding the ACA, if an individual has a health insurance or Medicare, there is no need a health care coverage under the ACA, only when one does not have a health insurance one may need a healthcare insurance under the ACA. Moreover, it is only important to have a health care plan; it does not have to be through the ACA. Pros and Cons of the policies Texas is on the states in the United States that depends on the Federal health exchange (the Marketplace) for the purpose of its health care coverage (Morrisey, Michael and Radcliff). Although the ACA and the other state health care policies have a significant impact and are indeed changing the way, the doctors and the hospitals are delivering care (Polsky, Daniel and Janet). However, taking into consideration the healthcare policy under the ACA, these health care policies have their own pros and cons which are discussed below: Pros Efficiency- the healthcare policies have made the hospitals improve the infrastructure in order to provide better and improved facilities to the patients and exercise standard of care towards them. Improved care model- Earlier, the hospitals charged more money for performing more services. Now, the treatment result is compared with the expenses charged and hospitals complying with the requisites become entitled to a raise in federal payments. Cons Healthcare Expenses- both the private and the public payers are gradually experiencing an increase in the health care costs. One of the important factors responsible for such an increase is that the purchasers and the consumers in a health care market are hardly the same entity (Friedberg et al.). Administrative expenses- the hospitals attend bulk of new patients everyday as a result of which there is an increase in the paper work, care management and extra time is devoted while dealing with Medicare with billions of patients who have become newly insured (Dafny et al.). Coverage- the act of providing coverage to more people shall increase the level of challenges. The Medicare patients are already facing problems relating to the unavailability of the medical practitioners. Decrease in payments- in order to enable the hospitals to meet their expenses, the government shall apply various methods one of which may include a steep downfall in the Medicare reimbursements. Recommendations Texas is regarded as one of the biggest single payer of the health care services and has a major impact on the health care service related provisions (Jacobs, Lawrence and Theda Skocpol). Therefore, it is highly recommended that Texas should enable the Texans to have an easy access to the expense and quality related information regarding the health care services. However, taking into consideration that it is difficult to provide the Texans with such information, therefore, the state should maintain an internet portal which may act as a one-stop access point of all the information related to the price and quality of the health care goods and services provided by the hospitals of the Federal, national and state organisations. The Texas Health Care Information Collection Centre (THCIC) must be authorised in a manner which enables the patients to have access to the hospital data review process in order to avert any kind of unnecessary delays. Further, the government officials are required to take into consideration the several factors that are fundamental while developing sound and healthy policies. The policymakers must consider the public health interest; the efficacy of the policies must be evaluated. Thereafter, the policy makers must ensure that the policy focuses on the health related issues and whether it is capable of achieving the objective. Finally, the policy must be implemented effectively for providing health care benefits to the people. References Barr, Donald A.Introduction to US Health Policy: the organization, financing, and delivery of health care in America. JHU Press, 2016. Dafny, Leemore, Igal Hendel, and Nathan Wilson. "Narrow networks on the health insurance exchanges: What do they look like and how do they affect pricing? a case study of texas."The American Economic Review105.5 (2015): 110-114. Friedberg, Mark W., et al. "Factors affecting physician professional satisfaction and their implications for patient care, health systems, and health policy."RAND Health Quarterly3.4 (2014). Jacobs, Lawrence, and Theda Skocpol.Health care reform and American politics: what everyone needs to know. Oxford University Press, 2015. Morrisey, Michael A., and Tiffany A. Radcliff. "A STUDY OF AFFORDABLE CARE ACT COMPETITIVENESS IN TEXAS." (2017). Morrisey, Michael. "Price Searching in the Health Insurance Exchanges."6th Biennial Conference of the American Society of Health Economists. Ashecon, 2016. Polsky, Daniel, and Janet Weiner. "State Variation in Narrow Networks on the ACA Marketplaces." (2015). Swartz, Katherine, Mark A. Hall, and Timothy S. Jost. "Realizing Health Reforms Potential." (2015).